Work

The impact of supply chain integration on brand equity

Year: 2009

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620910986730

Authors: Daekwan Kim, Erin Cavusgil

Institutions: Florida State University, University of Michigan–Flint

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2067650495

FWCI: 8.139

Cites: 57

Cited by: 65

Related to: 10