The Personification Metaphor as a Measurement Approach for Corporate Reputation
Year: 2001
Type: article
Source: Corporate Reputation Review
Authors: G Davies, R Chun, R V da Silva, S Roper
Institutions: University of Manchester, Manchester Metropolitan University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2067836848