Work

Marketing Measurement Revolution: C-OAR-SE to Replace Psychometrics

Year: 2010

Type: article

Source: Research Online (University of Wollongong)

Author: John R. Rossiter

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W206809912

FWCI: 0.428

Cites: 17

Cited by: 5

Related to: 10