Work

Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products

Year: 2008

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.72.1.118

Authors: Rajesh Sethi, Zafar Iqbal

Institutions: Clarkson University, DePaul University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2068443906

FWCI: 39.05

Cites: 74

Cited by: 300

Related to: 10