The Role of Narratives in Consumer Information Processing
Year: 1998
Type: article
Source: Journal of Consumer Psychology
Authors: Rashmi Adaval, Robert S. Wyer
Institution: University of Illinois Urbana-Champaign
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2068516786