Work

Reverse Marketing: A Synergy of Purchasing and Relationship Marketing

Year: 1995

Type: article

Source: Journal of Supply Chain Management

DOI: 10.1111/j.1745-493x.1995.tb00206.x

Authors: Wim G. Biemans, Maryse J. Brand

Institution: University of Groningen

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069928205

FWCI: 6.172

Cites: 18

Cited by: 60

Related to: 10