Work

Branding Television News in a Multichannel Environment: An Exploratory Study of Network News Brand Personality

Year: 2007

Type: article

Source: The International Journal on Media Management

DOI: 10.1080/14241270701632688

Authors: Sylvia M. Chan-Olmsted, Jiyoung Cha

Institution: University of Florida

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2070120541

FWCI: 3.781

Cites: 32

Cited by: 47

Related to: 10