Forward channel integration and performance: An application of transaction cost economics and the misalignment concept
Year: 2010
Type: article
Source: Journal of Marketing Management
Authors: Malte Brettel, Andreas Engelen, Thomas Müller
Institution: RWTH Aachen University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2070516732
