Effect of brand name on consumers' risk perceptions of online shopping
Year: 2004
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.156
Authors: Wen‐yeh Huang, Holly Schrank, Alan J. Dubinsky
Institution: Purdue University West Lafayette
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2070564437