Work

The Different Roles of Product Appearance in Consumer Choice *

Year: 2004

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/j.0737-6782.2005.00103.x

Authors: Mariëlle E. H. Creusen, Jan P. L. Schoormans

Language: English

Topic: Color perception and design

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2070828591

FWCI: 9.45

Cites: 61

Cited by: 912

Related to: 10