Work

Developing successful theories in marketing: insights from resource-advantage theory

Year: 2011

Type: article

Source: AMS Review

DOI: 10.1007/s13162-011-0007-0

Author: Shelby D. Hunt

Institution: Texas Tech University

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2070890761

FWCI: 3.475

Cites: 177

Cited by: 32

Related to: 10