Work

Cluster Analysis in Marketing Research: Review and Suggestions for Application

Year: 1983

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378302000204

Authors: Girish Punj, David W. Stewart

Institutions: University of Connecticut, Vanderbilt University

Language: English

Topic: Advanced Clustering Algorithms Research

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2071177730

FWCI: 6.522

Cites: 90

Cited by: 2,458

Related to: 9