Work

The Theory and Practice of Customer Bonding

Year: 2002

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1300/j033v09n02_02

Authors: Francis A. Buttle, Rizal Ahmad, Abdullah H. Aldlaigan

Institutions: University of Manchester, University of Kent

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071285841

FWCI: 1.472

Cites: 24

Cited by: 35

Related to: 10