Work

Problems and Strategies in the International Marketing of Services

Year: 1989

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000000574

Author: B. Nicoulaud

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071456825

FWCI: 2.41

Cites:

Cited by: 92

Related to: 10