Work

Technology and marketing: The magic mix?

Year: 1984

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(84)90019-3

Author: Geoffrey Kiel

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071465023

FWCI: 12.48

Cites: 10

Cited by: 39

Related to: 10