Work

Introducing products into export markets: Success factors

Year: 1993

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(93)90012-e

Authors: S. Tamer Cavusgil, V.H. (Manek) Kirpalani

Institution: Michigan State University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071495074

FWCI: 12.34

Cites: 15

Cited by: 200

Related to: 10