Work

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

Year: 1988

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298805200201

Authors: George S. Day, Robin Wensley

Institutions: University of Toronto, University of Warwick

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071505436

FWCI: 46.46

Cites: 78

Cited by: 2,703

Related to: 10