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Effects of Clusters on China’s E-Commerce: Evidence from the Junpu Taobao Village

Year: 2014

Type: article

Abstract: This study examines competitive advantages and economic effects brought by clustered-based e-commerce inChina through analyzing a case of Junpu Taobao Village, a small village where a critical mass of online vendorsis concentrated. Backed by the Diamond Model and other cluster theories proposed by Michael E. Porter, thispaper finds positive, large, and statistically significant clustering effects in this Taobao Village. These effectsgenerated by online vendor agglomeration shed lights on the sustainable development of E-commerce in China.

Source: International Journal of Business and Management

DOI: 10.5539/ijbm.v9n6p180

Authors: Guo Guihang, Liang Qian, Luo Guangfan

Institutions: Guangdong University of Foreign Studies, Jinan University, University of Jinan

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W2071532860

FWCI: 2.807

Cites: 12

Cited by: 23

Related to: 10