Work

Role of budgeting in planning, implementing, and monitoring hotel marketing strategies

Year: 1987

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/0278-4319(87)90005-3

Author: Luiz Moutinho

Institution: University of Glasgow

Language: English

Topic: Accounting and Organizational Management

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071634227

FWCI:

Cites: 12

Cited by: 11

Related to: 10