Work

Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure

Year: 1987

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378702400406

Authors: Trudy A. Cameron, Michelle D. James

Institution: University of California, Los Angeles

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071649219

FWCI: 1.506

Cites: 16

Cited by: 192

Related to: 10