Work

Customers’ online shopping preferences in mass customization

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Direct Data and Digital Marketing Practice

DOI: 10.1057/dddmp.2013.34

Authors: Thomas Aichner, Paolo Coletti

Institutions: University of Pisa, Free University of Bozen-Bolzano

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2071920363

FWCI: 2.176

Cites: 43

Cited by: 41

Related to: 10