Work

Market strategy renewal as a dynamic incremental process

Year: 2011

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2010.12.008

Authors: Rudy Martens, Paul Matthyssens, Koen Vandenbempt

Institutions: University of Antwerp, Antwerp Management School

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071965254

FWCI: 0.563

Cites: 53

Cited by: 23

Related to: 10