Work

Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Public Relations Research

DOI: 10.1080/10627260802153207

Authors: Minjung Sung, Sung-Un Yang

Institutions: Chung-Ang University, Syracuse University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072045818

FWCI: 12.11

Cites: 93

Cited by: 311

Related to: 10