Work

Rethinking the brand concept: new brand orientation

Year: 2001

Type: article

Source: Corporate Communications An International Journal

DOI: 10.1108/13563280110409854

Authors: Cláudia Simões, Sally Dibb

Institution: University of Warwick

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072087631

FWCI: 18.33

Cites: 38

Cited by: 290

Related to: 10