Work

International marketing adaptation versus standardisation of multinational companies

Year: 2009

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330910971995

Authors: Demetris Vrontis, Alkis Thrassou, Iasonas Lamprianou

Institutions: University of Nicosia, University of Manchester

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072228650

FWCI: 22.1

Cites: 58

Cited by: 176

Related to: 10