Work

Benefits and challenges of conducting multiple methods research in marketing

Year: 2010

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-010-0204-7

Authors: Donna F. Davis, Susan L. Golicic, Courtney N. Boerstler

Institutions: Texas Tech University, Colorado State University, High Point University

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072373815

FWCI: 6.103

Cites: 42

Cited by: 236

Related to: 10