Work

The Influence of Global Marketing Standardization on Performance

Year: 1992

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299205600201

Authors: Saeed Samiee, Kendall Roth

Institution: University of South Carolina

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072605044

FWCI: 66.19

Cites: 57

Cited by: 792

Related to: 10