Work

Integrating Information Management Skills into the Marketing Curriculum: An Example Using the Marketing Research Course

Year: 1987

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/027347538700900103

Authors: Kenneth J. Burger, Sandra L. Schmidt

Institutions: University of Alabama, University of Alabama in Huntsville, University of Virginia

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2072810488

FWCI: 4.609

Cites: 7

Cited by: 13

Related to: 10