Work

The Changing Role of Marketing in the Corporation

Year: 1992

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299205600402

Author: Frederick E. Webster

Institution: Dartmouth College

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073287502

FWCI: 195.6

Cites: 71

Cited by: 2,826

Related to: 10