Work

Pricing guaranteed contracts in online display advertising

Year: 2010

Type: conference-paper

Source: ACM International Conference on Information and Knowledge Management (CIKM)

DOI: 10.1145/1871437.1871491

Authors: Vijay Bharadwaj, Wenjing Ma, Michael Schwarz, Jayavel Shanmugasundaram, Erik Vee, Jack Xie, Jian Yang

Institution: Yahoo (United States)

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073358075

FWCI: 3.815

Cites: 15

Cited by: 28

Related to: 10