Work

From mass marketing to mass customization

Year: 1989

Type: article

Source: Strategy and Leadership

DOI: 10.1108/eb054267

Author: Philip Kotler

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073431874

FWCI:

Cites:

Cited by: 314

Related to: 10