Work

A semantic approach to contextual advertising

Year: 2007

Type: conference-paper

Source: International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR)

DOI: 10.1145/1277741.1277837

Authors: Andrei Broder, Marcus Fontoura, Vanja Josifovski, Lance Riedel

Institution: Yahoo (United States)

Language: English

Topic: Information Retrieval and Search Behavior

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2073448073

FWCI: 20.69

Cites: 16

Cited by: 334

Related to: 9