Top management involvement with key accounts: The concept, its dimensions, and strategic outcomes
Year: 2014
Type: article
Study design: Observational Study
Source: Industrial Marketing Management
Author: Rodrigo Guesalaga
Institution: Pontificia Universidad Católica de Chile
Language: English
Domain: Social Sciences
Open Access status: closed
Funder: Goizueta Foundation
OpenAlex ID: W2073461897
