Work

Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature

Year: 1990

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723914

Author: Ronald Savitt

Institution: University of Vermont

Language: English

Topic: Management Theory and Practice

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Syracuse University, Academy of Marketing

OpenAlex ID: W2073786087

FWCI: 2.478

Cites: 63

Cited by: 29

Related to: 10