Work

Information Processing Differences among Broadcast Media: Review and Suggestions for Research

Year: 1991

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1991.10673214

Author: James H. Leigh

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074000623

FWCI: 7.97

Cites: 16

Cited by: 31

Related to: 10