Work

The Role Concept in Corporate Branding and Stakeholder Management Reconsidered: Are Stakeholder Groups Really Different?

Year: 2007

Type: article

Source: Corporate Reputation Review

DOI: 10.1057/palgrave.crr.1550050

Authors: Lars Fiedler, Manfred Kirchgeorg

Institution: HHL Leipzig Graduate School of Management

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2074056723

FWCI: 5.679

Cites: 43

Cited by: 48

Related to: 10