Work

Consumer Behavior: Theoretical Sources

Year: 1974

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250413

Authors: Earl W. Wims, Scott Ward, Thomas S. Robertson

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074259704

FWCI: 54.66

Cites:

Cited by: 245

Related to: 10