Work

Comparative Marketing: An Interdisciplinary Framework for Institutional Analysis

Year: 1997

Type: article

Source: Journal of International Business Studies

DOI: 10.1057/palgrave.jibs.8490110

Author: Gopalkrishnan R. Iyer

Institutions: Baruch College, City University of New York

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074401605

FWCI: 3.145

Cites: 80

Cited by: 47

Related to: 10