Work

Standardization of International Marketing Strategy: Some Research Hypotheses

Year: 1989

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298905300106

Author: Subhash C. Jain

Institution: University of Connecticut

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074476616

FWCI: 57.84

Cites: 68

Cited by: 949

Related to: 10