Can Brick-and-Mortar Retailers Successfully Become Multichannel Retailers?
Year: 2015
Type: article
Source: Journal of Marketing Channels
Author: Arpita Agnihotri
Institution: Institute of Chartered Financial Analysts of India
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2074555415