Work

Developing a Segmented Service Strategy: Improving Measurement in Relationship Marketing

Year: 1999

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725799784772666

Authors: Adrian Payne, Pennie Frow

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074570145

FWCI: 2.405

Cites:

Cited by: 38

Related to: 10