What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
Year: 2012
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/661937
Authors: Xin Ge, Gerald Häubl, Terry Elrod
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2074726990