Work

Understanding the antecedents of collateral learning in new product alliances

Year: 2008

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2008.03.002

Authors: Ruby P. Lee, Jean L. Johnson, Rajdeep Grewal

Institutions: Florida State University, Washington State University, Pennsylvania State University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074815033

FWCI: 6.087

Cites: 75

Cited by: 43

Related to: 10