Work

Does corporate advertising work in a crisis? An examination of inoculation theory

Year: 2012

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2011.634430

Author: Sojung Kim

Institution: The University of Texas at Austin

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074891468

FWCI: 2.042

Cites: 50

Cited by: 33

Related to: 10