Work

CRM software applications and business performance

Year: 2006

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.dbm.3250034

Authors: Lawrence Ang, Francis Buttle

Institution: Macquarie University

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2075164899

FWCI: 9.903

Cites: 28

Cited by: 65

Related to: 10