The value increment of mass‐customized products: an empirical assessment
Year: 2006
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.183
Author: Martin Schreier
Institution: Vienna University of Economics and Business
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2075385863