Work

Person-Situation: Segmentation's Missing Link

Year: 1982

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298204600407

Author: Peter R. Dickson

Institution: The Ohio State University

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075456401

FWCI: 8.019

Cites: 34

Cited by: 229

Related to: 9