Work

The importance of rewards in the management of multisponsor loyalty programmes

Year: 2007

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.dbm.3250066

Authors: Pedro Reinares Lara, Jesús García de Madariaga

Institution: Universidad Complutense de Madrid

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2075868263

FWCI: 4.297

Cites: 29

Cited by: 22

Related to: 10