Work

The impact of brand value on firm valuation: The moderating influence of firm type

Year: 2012

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2012.55

Authors: Colleen P Kirk, Ipshita Ray, Berry Wilson

Institution: Mount Saint Mary College

Language: English

Topic: Financial Reporting and Valuation Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075979320

FWCI: 12.37

Cites: 47

Cited by: 74

Related to: 10