A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006
Year: 2008
Type: article
Source: Journal of Advertising
Authors: John B. Ford, Altaf Merchant
Institutions: Old Dominion University, University of Washington Tacoma
Language: English
Subfield: Statistics, Probability and Uncertainty
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2076060146